GOAL

Explore a more unexpected approach to social content while representing QCyclewear as a sponsored athlete.

As a passion project, I wanted to push beyond traditional product photography and create visually striking content that showcased the creativity and customization possible with mountain bike apparel.

ROLE

Creative Direction • Cinematography • Lighting • Green Screen Production • VFX • After Effects

I developed the concept, directed and filmed the footage, and designed the lighting and green screen setup. I then brought the footage into After Effects to create the visual effects and composite the final animations.

The project gave me an opportunity to experiment with visual storytelling and use VFX to transform a straightforward product shoot into something more unexpected and attention-grabbing for social media.