Visualizing the Electrophysiology Ecosystem:
3D Animation & Campaign Development
Goal
Create a social media animation to generate interest and showcase the breadth of components available to support electrophysiology catheter development.
With so many components to feature, the challenge was finding a visually engaging way to present them all while keeping the animation cohesive, easy to follow, and visually interesting.
Role
Concept Development • Storyboarding • Creative Pitch • 3D Modeling • 3D Animation • Lighting • Scene Integration • Motion Graphics • Sound Design
I led the project from concept through final production, developing the initial idea, storyboard, and pitch before taking the animation through production and final execution.
Test Animation
I developed a rough draft of the animation to present to the Marketing Manager for review and feedback. As this was a new animation style for the company, the goal was to ensure alignment on the creative direction before moving into full production.