One Product, Many Stories
02: SOCIAL MOTION
Show, Don't Just Tell
A short-form 3D animation was created specifically for social media to quickly demonstrate the different ways the product can be used.
Rather than relying on a longer explanation, the animation uses motion and 3D visualization to communicate the product's applications almost immediately, making it easier for viewers to understand while scrolling.
This gave the campaign a more visually focused social asset that could stand on its own while still feeling connected to the larger product story.
03: SOCIAL CAROUSEL
Turning Product Information Into Engagement
To support the launch on LinkedIn, I created an organic social carousel designed to quickly communicate how customers can use the product and generate interest.
The carousel broke the information into easily digestible pieces, allowing viewers to move through the story at their own pace while keeping the product and its applications visually engaging.
The post earned a 26.7% engagement rate, providing measurable evidence that the content connected with the audience.
Goal
Launch a new product with a flexible content strategy that could build awareness, explain the product, and support customers across multiple channels.
Rather than creating a single launch video, the goal was to develop a central product story that could be adapted into a range of content—from a cinematic hero video to short-form social, 3D animation, trade show content, sales enablement, and educational assets.
Role
Creative Direction • Storyboarding • Product Cinematography • Lighting • Interview Production • Long-Form Video Editing • Color Correction • Motion Graphics • 3D Animation • 3D Modeling • Post-Production • Campaign Content
Approach
I led the video production from concept through final delivery, working with cross-functional stakeholders to develop the story, storyboard, shot list, and overall visual direction.
The campaign was built around a flexible visual story that could work across different audiences and channels. The hero video provided the deeper product story, while shorter and more focused executions were designed to communicate specific features, applications, and use cases quickly.
This approach allowed the campaign to maintain a consistent visual language while tailoring each piece to the way people consume content on different platforms.
A Campaign Built to Scale
The final launch wasn't just one video. It was a collection of connected stories designed around the same product and visual language.
Hero video → Tell the complete product story
Short-form video → Create quick, high-impact awareness
3D social animation → Demonstrate product applications visually
LinkedIn carousel → Educate and drive engagement
Trade show content → Capture attention in a high-traffic environment
Sales & web assets → Give customers more information when they're ready to explore
By thinking about the campaign as a system rather than a single deliverable, I was able to create content that could be reused, adapted, and optimized for different audiences and channels.
01: HERO VIDEO
Telling the Complete Product Story
The flagship video combined cinematic live-action footage, interviews, motion graphics, and custom 3D animation to explain the product's features, functionality, and craftsmanship.
The full-length version was designed for the website, YouTube, and editorial partnerships where viewers had more time and interest in understanding the product in greater detail.
I handled the production end-to-end, including cinematography, lighting, audio, and interview production. I also captured cinematic product footage showing the product in real-world use cases.
In post-production, I edited the long-form story in Premiere Pro and After Effects, integrating live-action footage with interviews, motion graphics, and an animated opening. I also handled color correction, audio mixing, finishing, and YouTube optimization.
The result was a polished product story that balanced technical information with visual storytelling, making complex features and functionality easier and more engaging to understand.
Built for More Than One Channel
The hero video was also designed as a flexible campaign asset. A 0:51 cutdown was created for trade shows and social media, giving the launch a shorter, higher-impact version for audiences who may only have a few seconds to engage.
04: STORYBOARD & DEVELOPMENT
Building the Story Before the Shoot
Before production, I developed the storyboard and shot list to establish the narrative, plan key shots, and align stakeholders on the creative direction.
The storyboard also helped me think through how the footage would need to work across multiple deliverables—not just the final long-form video.
Planning the story and visual system up front made the live-action shoot more efficient and gave us greater flexibility during post-production.