Designing for Discovery: A Strategic Redesign
Designed for each market
Each infographic was tailored to the catheter layers, configurations, and specialized components unique to each market.
GOAL
Redesign the key market webpages to help customers discover more of what we offer and create opportunities for cross-promotion.
ROLE
Content strategy + UX/UI redesign across five key market webpages.
APPROACH
Reorganized content, navigation, and page hierarchy around customer needs, making information easier to find and our broader capabilities easier to understand. Created custom catheter-layer infographics to visually simplify complex product information and connect customers directly to relevant components.
RESULTS
+171% engagement on the top-performing page
+90% average engagement time across redesigned pages
24 → 65 seconds of engagement, or nearly 3× longer
Make complex information visual
I created a visually engaging catheter-layer infographic for the redesigned key market webpages that helps customers understand material options and explore the breadth of our portfolio. Interactive product links make it easy to move from understanding their options to exploring specific components. I worked closely with product line managers and subject matter experts throughout development to ensure the technical information was accurate, clear, and useful.
