GOAL

Test whether a new 3D video approach could outperform existing static ads and drive stronger engagement with our audience.

The campaign A/B tested different messaging while comparing new 3D product walkthroughs against existing static creative. The goal was to increase traffic and engagement on the landing page and identify which creative approach resonated most effectively.

ROLE

Design • 3D Animation • Motion Graphics • Campaign Management

I collaborated with the content writer to refine the messaging and developed the visual direction, 3D animation, text animation, and motion graphic transitions for the ads. I also managed the campaign and monitored performance against previous advertising results.

To streamline production, I sourced a prebuilt 3D model and focused the production effort on animation, composition, and creating an engaging product walkthrough.

RESULTS

While the A/B test showed that the difference in messaging had little impact on performance, the 3D video format significantly outperformed the existing static ads.

The campaign moved the landing page from 36th to 4th in performance and increased average engagement time by 150%, exceeding the campaign goal.

36th → 4th
Landing page performance

+150%
Average engagement time