Role

Led end-to-end video production in collaboration with cross-functional stakeholders, from concept development through final delivery. Partnered with the team to develop the storyboard and shot list, ensuring the narrative clearly communicated product functionality and real-world use cases.

Executed on-location live-action production as a solo operator, capturing detailed action shots across multiple usage scenarios and conducting an on-camera interview to add context and credibility. Managed all aspects of production, including camera operation, lighting, audio, and interview setup.

Edited and finished the video using Adobe Premiere Pro and After Effects, incorporating motion graphics and an animated intro to elevate visual interest and support product positioning. Optimized the final video for YouTube, including SEO considerations to improve discoverability.