Animation: School of Motion
Goal
Develop a social media animation to generate interest in the electrophysiology campaign, highlighting the company’s ability to support customers with a comprehensive range of components for catheter development. With so many components to feature, the key challenge was finding a visually engaging and cohesive way to present them all.
Role
Led the concept development, storyboarding, pitch, and full production—from rough draft to final execution.
Many component models were prebuilt in Cinema 4D; I created additional models as needed and handled all 3D animation timing, lighting, and scene integration. The final composition, including text animation and sound design, was completed in After Effects.
Test Animation
Developed a rough draft of the animation to present to the Marketing Manager for review and feedback. As this was a new animation style for the company, the goal was to ensure alignment on the creative direction before moving into full production.