Social Media
PolyPeel Campaign Social Post, LinkedIn and Instagram.
Goal
Educate the electrophysiology audience on PolyPeel’s benefits while driving meaningful interest during the product launch phase.
Result
The LinkedIn carousel delivered a 29% click-through rate, significantly outperforming typical benchmarks and generating qualified site traffic. (Industry average is 3-5% CTR)
Electrophysiology Campaign Social Post, LinkedIn and Instagram
Goal
Increase awareness within the electrophysiology market by showcasing our domain expertise and positioning the brand as a trusted, single-source partner for medical device development.
Role & Results
Developed a visually refined, platform-optimized video that clearly communicated the breadth of components we offer while maintaining a sophisticated, technical tone.
The campaign achieved a 3.1% click-through rate, indicating strong performance for a broad, top-of-funnel market audience.
Company Holiday Social Post (LinkedIn & Instagram)
Goal
Create a fun, on-brand Fourth of July social post that aligned with Nordson MEDICAL’s visual standards while adding a moment of personality and celebration.
Role
Led the project end to end, from concept development and creative direction through 3D animation and final delivery. Designed and animated the piece using Cinema 4D and After Effects.